YOur Helping Hand - Summer 2023
AACI (Asian Americans for Community Involvement)
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Each year, AACI serves over 21,000 individuals and families through primary health care, counseling, shelter, meals, and more. This year in 2023, we decided to try a summer fundraising campaign for the first time. AACI aims to raise money to fund access to essential mental health services through our Your Helping Hand summer campaign.
For the Your Helping Hand campaign, work on two direct mailing projects and content for a communications plan. Mail drop #1 consists of a 2-page letter, a remittance page, a remittance envelope, and an outer envelope. Mail drop #2 is a postcard that serves as a campaign reminder.
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June 2022 - August 2022
Adobe Illustrator, Canva, Microsoft Excel, Wordpress
Mail Drop #1
2-page 8” x 11.5” letter
1-page remittance letter
Remittance envelope
Outer Envelope
Mail Drop #2
Postcard
Typography
Final typographic choices were made based on the organization’s established brand guidelines and expectations for the project.
Color Palette
Color palette created based on AACI’s established brand colors.
Your Helping Hand Logo Redesign
Original YHH logo used in 2021 & 2022 winter campaigns.
New YHH logo used in 2023 summer campaign that’s themed around children and the back-to-school season.
The Your Helping Hand summer campaign consisted of two direct mailings with the goal of raising money to support clients from AACI’s Integrated Behavioral Health program. The first mail drop consisted of a 2-page letter, 1-page remittance, remittance envelope, and an outer envelope. The second mail drop consisted of a postcard with a shortened form of the 2-page letter.
In addition to direct mailing, I created a communications plan for all social media posts and email blasts used in this campaign.
Mail Drop #1
Mail Drop #2
Social Media
Outcome
With the help of AACI’s generous donor base, AACI was able to raise $24,000 for our Your Helping Hand summer campaign. This donation allows AACI to remain as committed as ever to providing essential health and wellness services to our community's most vulnerable individuals and underserved families. As per this year’s campaign theme, funding supports clients from our many programs within the Integrated Behavioral Health department.