2021 Annual Report
Pacific Beach Coalition
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During mid-2021, Pacific Beach Coalition took on two new team members as co-executive directors to address internal business strategies and organizational development. One challenge given to these team members was to create a formal annual report for internal viewing only.
Work with the co-executive directors to pull information from the internal annual report and put it into a condensed, graphic form that will be viewed by potential volunteers and sponsors.
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December 2021 - January 2022
Adobe CC Illustrator, Canva
20-page 8” x 11.5” report
Typography
Final typographic choices were made based on the organization’s established branding and expectations for the report. A sans serif typeface with bold letterforms best addressed the need for legibility.
Color Palette
Color palette created based PBC’s established brand colors.
