Realmeal Branding & Packaging
University of California, Davis - DES 116 SSII 2021
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Through multiple, conceptually-linked assignments focus on the fundamental choices designers make in translating concepts into effective graphic form. Conduct problem finding and analysis of audience needs. Create an imaginary company identity and food product using a design process from research and initial concepts to project prototypes.
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Company Identity
Logo and/or Logo Mark
Business Cards (3.5” W x 2” H)
Letterhead (8.5” W x 11” H)
#10 Envelope (9” W x 4.28” H)
Tile Pattern (8” x 8”)
Food Product
Needs to be insect-based
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August 2021 - September 2021
Adobe CC Illustrator & Photoshop
Typography
Selected typefaces are sans serif because the simple letterforms help to convey the company brand. The “Back to Basics” company tagline ties into the idea of minimalism, and san serif fonts further promote that aesthetic. Both selected typefaces have rounded edges, to stay on brand with mealworms being the basis of the company’s products.
Color Palette
Color choices are reflective of the colors seen on a mealworm. Likewise, the tile pattern is a simplified reflection of what mealworms look like when they are grouped together. The company’s brand colors, tile pattern, and brand mark will serve as a subtle way to tie mealworms into the branding without deterring consumers.
